V Mart unveils it campaign announcing Ayushmann Khurrana & Bhumi Pednekar as Brand Ambassadors

NewsPatrollling.com :  V-Mart Retail Ltd is set to roll out its campaign with Ayushmann Khurrana and Bhumi Pednekar as their brand ambassadors. Ayushmann & Bhumi ‘s sheer hard work and talent, their stories and a strong connect with the aspirational and young middle class families makes them perfect fit for the brand. The campaign has been designed by Dentsu Impact, the creative agency from Dentsu Aegis Network. 

“V-Mart Retail Ltd. is one of the fastest growing value retailers in India and I am delighted to be associated with them as their brand ambassador. The value-retailer is taking fashion to the hinterland of the country, where the actual India resides and offering the best of styles & trends for all age groups under one roof. I love the Men’s wear collection at V-Mart; it offers a great mix of trends & value-pricing, making it a great destination for affordable fashion shopping. “Ayushmann said in a statement.

Bhumi Pednekar commenting on this association said, “I was astound to see the vast range offered at V-Mart stores and the sheer reach of the brand in the tier-2 ,3 & 4 towns in India.  It is really exciting to be associated with a brand which is providing latest fashion trends to the young and aspirational middle class residing away from the metros at unbelievable prices.”

The campaign exemplifies V-Mart’s attempt to break away from the clutter and firmly establish its market-leadership amongst its target segment. The campaign is also first major branding exercise to create brand differentiation and recall amongst the consumers.

Commenting on the association with the Super-hit couple, Mr. Snehal Shah, Sr. V.P- Marketing & Operations, V-Mart Retail Ltd. said - “We are super-excited to associate with young talents like Ayushmann & Bhumi. We are a brand that believes in hard work, understands the requirements & dreams of the country that resides outside the reach of metros. It is these beliefs and values which make both Ayushmann & Bhumi a great fit to represent us as our brand-ambassador. Making their way into the tinsel town through sheer hard work and talent, their stories are what connects and resembles with V-Mart’s DNA and that of the millions enduring through daily struggle and yet daring to dream big.”

Opting to go for a brand ambassador was a well-thought put, strategic decision aimed at fueling the next leg of growth for the home-grown retailer. Ayushmann & Bhumi, command a strong connect with the aspirational and young middle class families, hence standing out as a preferred choice to be the Face of the brand. Also, they share a great chemistry together, already having given 2 Super-hits.

Talking about the campaign conception, Soumitra Karnik, Chief Creative Officer, Dentsu Impact, said, “It was an extremely exciting project for the entire team at Dentsu Impact. This happens to be a crucial phase for VMart in it envisioned journey of being the ‘most preferred destination for affordable fashion’.  All the ingredients of success were well laid out in front of us - a fantastic client, the fabulous pair of Ayushmann and Bhumi, a highly entertaining script built around the brand’s vision, extremely talented director in Shlok Sharma and a super refreshing music by Rahul Pais. And of course, the highly driven team of Dentsu Impact and C-Lab”.

V-Mart Retail Ltd, which commenced operations in 2003, has grown to become one of the most preferred destinations for all fashion & lifestyle needs of its target consumers residing in these tier-2 & tier-3 cities. With a presence across 14 states with 175 stores cross 148 cities, V-Mart caters to approximately 4 crore customers every year. The brand also has 75 Lakh customers registered in its loyalty program which is a testament to the strong brand appeal amongst the consumers.

According to a data compiled by Bloomberg, V-Mart, which has recently been conferred as the ‘World’s best performing department stores chain this year’, is one of the leading value-retailers of the country and caters to the aspirational middle class residing in tier-2,3 & 4 cities across in India.

With an average store size of 8000-10000 sq. ft., V-Mart offers a choicest assortment of latest fashion trends for all age groups, sourced from renowned manufacturers around the country and even abroad.

Jewels of Distinction by Navrathan Jewellers!

newspatrolling.com : This classical pair of Diamond Jhumkas enhanced by south sea pearls is a pulse quickening design, with thrilling craftsmanship. The sophistication carried by this precious stone is a source of pleasure for both, the wearer and the spectator.

These Jhumkas from Navrathan Jewellers are a perfect blend of traditional and contemporary fusion designs that will steal the show and make a fashion statement too! Each of the designs is crafted to exclusive perfection, so no two are alike. Whether set in illustrious gold or intertwined with elegant pearls, this breathtaking diamond with green gemstone will display its glamour and leave you mesmerized. These jewellery pieces are available exclusively at Navrathan Jewellers: enchanting to the eyes of ladies.

Inaamulhaq’s ‘Nakkash’ to unveil is first look in Cannes

NewsPatrolling.com : Lucknow Central and Firangi is ecstatic about his first lead role in his next titled Nakkash and its first look to be unveiled at the India pavilion at Marche du Film in Cannes Film Festival 2018.

Excited about Cannes, Inaamulhaq says "I am still trying to seize the fact that I’m going be a part of world’s most renowned film festival where wonderful movies are screened every year. I am fortunate enough for being able to join such an amazing platform where great work is recognized. I am humbled and grateful to everybody's contribution for making all my dreams come true”.

Further adding about playing the lead Inaamulhaq adds, “For common people in India there is no concept of 'lead', they simply say 'Hero' of the film and that 'Hero' is defined by certain qualities like body muscles, 6 packs etc. and I don't think that qualifies me. So, I always waited for the film where script is the 'Hero' and I am the protagonist. It is every actors’ dream to play the protagonist. My dream finally came true and the credit goes to my director and producer who believed in my work and gave me the responsibility to play a lead role in Nakkash. The entire team worked really hard and i hope the result will pay back and Cannes is just a beginning."Inaamulhaq concludes.

The film is Directed by Zaigham Imaam who has earlier Directed "Dozakh- In search of Heaven" and "Alif" which were showcased in many festivals worldwide. Zaigham Imaam is also one of the producers of the film in collaboration with Pawan Tiwari' Jalsa pictures. The team will leave for the Cannes in  the first week of May. They are currently preparing for 14th May, the event slated by India Pavilion at Marche du Film in Cannes Film Festival 2018.

CHI NI UNVEILS ITS ALL-NEW UNLIMITED DIMSUM MENU

NewsPatrolling.com : Chi Ni - the Chinese fine dining restaurant at The Roseate New Delhi is ready to ramp up the excitement by introducing an exquisite unlimited dim sum menu. Touted as one of the restaurants serving Chinese cuisine in Delhi NCR, this elegant chic restaurant offers the ideal make for potent sensory stimulation.

Guests can choose from a wide array of delectable dim sums with choices in vegetarian, poultry, seafood as well as mock meats. The dim sums are carefully curated by Chef Lauah Ban with fresh ingredients to dish out signature meals that have international flair and local appeal.

So get ready to make meals even more memorable amidst the magical landscape setting of The Roseate!

Hindus denounce Canberra peacock trapping plan

NewsPatrolling.com (Media partnered with Newzopedia.com niryas.com webeesocial.com ayushmaanbhavah.comHindus are critical of Peafowl Management Plan of Australian Capital Territory (ACT) Government, which talks about trapping and maybe euthanizing peacocks; stressing peacocks are revered and played an important role in Hinduism.

 Distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, said that ACT Government should show some maturity and find something constructive to do with tax dollars instead of hurting the Hindu sentiments by removing peacocks.

 Zed, who is President of Universal Society of Hinduism, pointed out that in Hinduism, peacock was mount of Lord Karttikeya (Skanda, Murugan), the god of war. Its feathers adorned the head of Lord Krishna, an avatar of Lord Vishnu and subject of major Hindu scriptures such as the Bhagavad-Gita and Bhagavad-Purana. It was also associated with other Hindu deities like goddess of knowledge Saraswati, god of storms Lord Indra, etc. Moreover, it was considered auspicious and Hindu families kept peacock feathers in their home shrines.

 Rajan Zed urged ACT Chief Minister Andrew Barr and Director of City Presentation at Transport Canberra and City Services Stephen Alegria to quash the Peafowl Management Plan and instead think of spreading the population throughout entire ACT of majestic and gorgeous peacock; which symbolized grace, love and beauty; brought joy and harmony to the mind; and reminded celebration of life.

 Peacocks had coexisted harmoniously with humans in Australia since 1800s and should be preserved/protected for upcoming generations if ACT wanted to continue to claim the title as the happiest and most livable city in Australia, Zed indicated.

 Rajan Zed further said that besides Hindus, peacocks enjoyed  a considerable support in a big sector of ACT community which liked having peacocks around, admiring their iridescent green and blue long tail covert (the train) with feathers bearing colorful eyespots and their complex dance. They actively encouraged peacocks’ presence through regular feeding. In addition, some sectors of the community would not support euthanasia.

 Zed stated that environmental impacts of ACT peacock population were likely to be negligible and they had not been declared an environmental pest anywhere in Australia. Moreover, their activities had not been identified as a key threatening process or a pest species under the relevant Commonwealth or ACT Government legislation. They were not causing an unacceptable damage to social or economic assets of ACT. Their impact on native species populations was minor and there were no reports of humans/livestock contracting disease/parasite from peacocks. Moreover, there were animal welfare issues and high costs associated with the plan which might outweigh its benefits; as the trapping and relocation cost was $1308.68 per bird in 2013 besides loss-of-productivity due to staff diversion, reports suggest. 

Rajan Zed noted that ACT government should show respect to the religious sentiments of some communities. Feeding birds was intrinsic to Hinduism and many started their day by feeding them as an act of kindness and religious duty. Ancient Shvetashvatara Upanishad identified Self with bird: He is the blue bird, he is the green bird. 

Hinduism is the oldest and third largest religions of the world with about 1.1 billion adherents and moksh (liberation) is its ultimate goal.

India Intimate Fashion Week – Season 2.0- “Witness the revolution in Indian Fashion industry!”

NewsPatrolling.com :  India Intimate Fashion Week unveiled the much-awaited second edition of IIFW on April 22 at Hotel The Leela, Mumbai amid much glitz and glamour.

The fashion extravaganza will witness some of the finest collections from renowned Indian and international designers who will make the night dazzle with super-hot models setting the ramp on fire in even hotter outfits. The night will turned out to be a stary affair with Bollywood super-hot hunk Thakur Anoop Singh walking the ramp for designer Rashmi Solanki. In addition to that, the cynosure of the event was Dr. Mona Varonica Campbell walking the ramp who walked the ramp for plus-size lingerie brand.

The event was graced by Mr. Xose Feijoo, International Sales and Business Development Specialist at Selmark (One of the Spain's Largest Lingerie Brand), Ms. Padma Karani Market Analyst at the Spanish Economic and Commercial Office (Spanish Consulate Office) and Ms. Marta Alonso, Trade Advisor at the Spanish Economic and Commercial Office (Spanish Consulate Office).

“India Intimate Fashion Week had a fantastic season 1 and we were more than excited to present season 2. Season 2 will be always be special; as fire set by us in season 1 has taken a roar now. IIFW brought international fashion designers on Indian platform, which is going to stand as a leap in Indian intimate fashion industry. We were also glad to host Spanish esteem officials. IIFW is building bridge to overcome gap of Intimate Fashion in Indian Fashion Industry. We aim to build a powerful platform for the intimate apparel industry in India, which is still in its nascent phase considering other countries.” Said Niraj Jawanjal, Founder & Ideator, IIFW.

“We are overwhelmed to see response for IIFW Season 2. This season was dedicated to prove that intimate fashion defines comfort and confidence. We also focused on awareness campaign to Boo the Taboo of intimate fashion. We are expecting to explore more possibilities in this area in the coming season with Intimate apparel being one of the largest market yet still unexplored in India” Said Amit Pandey, Media Head and Associate Partner, IIFW.

IIFW season 2.0 was kick started with the sparkling show of Hong Kong based International designer Mona Shroff who displayed her high-end jewelry collection entitled as ‘RIO CARNIVAL’ along with clothing line of Internationally acclaimed fashion designer Rajiv Mehta. The show also got an artistic flavor with a live painting by international artist Nityam Singharoy.

“The Theme for this year's Fashion show is - RIO CARNIVAL. Depicting colours of life, matched with colour blocking jewellery. I am collaborating with another International artist this year to add more aesthetic meaning to my show, attracting a lot of art, integrating of culture and creating something dramatic which has never been seen in the history of fashion,” said Mona Shroff.

 “My vision is to attract audience from all walks of life and all parts of the world. I would like to reach out to every woman, to make her look beautiful and feel complete.  I am really happy that India has now got a platform like IIFW which talks about a Taboo-less India,” Mona further added.

After a sassy fashionable affair, the show was followed by a panel discussion ‘The Intimate Debate’ for the first time in India, which talked about Importance of Lingerie & Intimate wear, Future Intimate Fashion in India & the Taboo, India, is fighting with.

A night further witnessed an enthralling performance by ace Bollywood playback singer Rahul Pandey, who’s popular songs “Haseena Tu Kameena Main” from the movie Happy Ending and ‘’Jab We Met” from movie Hero topped the chartbuster. Rahul performed on some rocking songs to bring alive the audience after a heat of “Intimate debate”.

Later, ‘La Intimo’, a brand that specializes in intimate clothing an elegant collection of undergarments which included both men and women’s wear, showcasing the finest intimate apparel of all shapes and sizes.

“Millennials are confident about their respective body images and are not willing to compromise on the product quality or style. They are confident and willing to experiment with their styles and intimate choices and that’s what makes the concept of IIFW all the more exciting,” said Yogesh Mittal, Managing Director, La Intimo.

The Gen-Next designers from INIFD Bandra, Mumbai later showcased the collection ‘MYSTICAL EGYPT’ inspired by the grandeur and mysteries of the base colors such as royal blue and black. with a striking use of gold supported by.

 “IIFW is a fantastic initiative to bring intimate fashion into the forefront; something that’s very close to the beautiful body that God gave everyone must be spoken of and displayed fashionably. INIFD, Bandra is proud to be associated with IIFW presenting resort wear resembling Greek n Egyptian style, a new foray in making resort wear very chic n classic,” said Mr. Vivek Dhawan, Centre Director, INIFD Bandra.

One of the major highlights of the show was the launch of plus-size lingerie label “Melons India” for which the star attraction wasDr. Mona Varonica Campbell, India’s only super plus-size transgender model, who sizzled the ramp as a showstopper for the designer label.

“Sexiness is defined by ‘curves’. Moreover, being a plus-size model, we definitely have the curves. It is all about how confidently I carry myself, be it in a fully covered outfit or in a minimalist covered outfit. Size is just a number. One can look sexy in any shape and size; all come downs to how much one believes in it. IIFW is a platform, which encourages and supports this thought. I am glad am walking as a showstopper to sizzle the runway. I am thankful to IIFW for this wonderful opportunity,” said Dr. Mona Varonica Campbell.

Designer Rashmi Solanki presented her exclusive collection ‘RUDRA’, A belief, a design label for innovative and promoting fashion sustainability using age old Indian techniques of Fabric making and Handicrafts. To make the show even grandeur for the designer Commando 2 fame Bollywood actor Thakur Anoop Singh walked the ramp as her showstopper.

“My Collection is an Amalgamation of Khadi which has an ability to keep cool in summer, consisting of Contemporary designs for the Beach souls, bralets, shorts, skirts, shirts and jackets with different cuts using   various Khadi fabric textures and colour combination are apt to wear for a beach party or a beach meeting. Khadi cotton & Khadi silk used is vegetable dyed, buttons made of Coconut shells, minimal use of plastic only for zippers makes my collection Eco friendly. I am happy that IIFW has started something that was much needed in India to open an altogether new market for Indian designers,” said designer Rashmi Solanki.

“It is really inspiring to see something like IIFW happening in India which was much needed. Being a professional body builder, I know how much undergarments means for inner confidence. This should be brought into our daily communication rather than considering this a social stigma. This not just about curves and sexiness but health and hygiene too. We should definitely Boo This Taboo,” said Bollywood actor Thakur Anoop Singh.

The audience once again got mesmerized with the magical performance of ‘Rastafari’ singer DEB who took the audience by storm with his heart touching singing during the show, which was truly refreshing for the spectators.

India Intimate Fashion Week season 2 witnessed a splendid grand finale with Jef Albea, an international fashion designer from Filipino who highlighted who presented the best line of bridal lingerie collection for the first time in India.

“Sophisticated designs are themed to celebrate the vibrant artisans of Asia which India is an also proud to have. Art drawn from patterns seen on earth coupled with the techniques with flawless execution creates a rich and modern appeal.  An intimate wear shall transport the meticulous eye into a world so vast, rich and sexy. An intimate wear shall possess elegance, sophistication and full of drama to catch the eyes of the audience, revealing but gorgeously decent. It’s a great pleasure for me to showcase my collections for the first time in India through an innovative platform like IIFW. I am looking forward for a revolutionary change in Indian Intimate apparel market after IIFW,” said Jef Albea.

Hardy Sandhu kicked off Sanskriti Fest 2018 for Tula's Institute

NewsPatrolling.com : Tula’s Institute, a visionary group of institutions based out of Dehradun, recognized for imparting exemplary education in the field of Engineering and Management, welcomed the new educational year with its much awaited annual fest, Sanskriti 2018. Held on the 21^stand 22^nd April, “Sanskriti-18”, the two-day event is organized annually and is a platform, where Tulaites and students from different colleges showcase their talent in diverse cultural field.

Tula's Institute has maintained a delicate balance between quality education and extracurricular activities,since inception. Sanskriti 2018 has cemented this conviction to a grander level. Theprevious two versions of Sanskriti were heralded as a breath of fresh air in the serene environs of Dehradun, and this year will be no less than a spectacle, to watch out for. The details of the event are as follows-

Day 1: Celebrity Night for Tula’s Institute with a sensational performance by the man who has stolen many hearts with his immaculate voice- ‘Hardy Sandhu’

Day 2: Cultural Competition followed by distribution of exciting cash prizes and certificates

Ms. Silky Jain, Executive Director at Tula’s Institute said, “Sanskriti 2018 is a platform to enliven one’s thoughts and beliefs to lead them away from the everyday nuances and mundane routine. It is the culmination of music, dance, comedy acts and theatre to put to test the intellectual, artistic and creative skills of the aspiring students across the country. This is a platform where every person gets a chance to showcase its talent and compete among colleges while basking in the cultural heritage, spirit and enigma of the serene environment of Dehradun.”