India’s Favourite Natural Aroma Marque - Soulflower Recognized As The Most Promising Brand

NewsPatrolling.com :  India’s leading natural aroma and personal care brand - Soulflower has been recognized as one of India’s most Promising Brands by The Economic Times. The awards ceremony was held at the Taj Vivanta on 23^rdMarch, 2018, and Soulflower’s Managing Director Mr Amit Sarda received the prestigious award from ad guru - Prahlad Kakkar. Recognized for the brand’s commitment towards deliverables and values, Soulflower was also applauded for Consumer Experience, Reach, Sustainability and Inclusivity. The evening witnessed the presence of many distinguished guests including Alyque Padamsee, and K V Sridhar. Richa Chadda, Nawazuddin Siddiqui, Amit Trivedi and Masaba Gupta among others were also the recipient of the awards.

“We feel delighted to be recognized by one of India’s top financial publication and wish to thank the organizers for bestowing us with the Promising Brand award. For close to two decades Soulflower has been investing in making products that are one hundred per cent vegetarian and free of chemicals. We are India’s first natural and preservative free brand and although back then the concept was niche, today it is one of the fastest growing segments in personal care FMCG sector. Soulflower won this award for its current market position and growth potential. Soulflower aspires to spread smiles and bring joy into every living being’s life with its products and brand ethos. By continuing to tread on this path, we aim to become the single largest player in the natural personal care segment in the country,” says Mr Amit Sarda, Managing Director, Soulflower.

Gem Selections announces tech innovations to make your gems purchase experience smoother and more transparent

NewsPatrolling.com /GLamourtreat.com:  In an attempt to offer the best quality Gemstones & Diamonds to all its customers and deliver transparent proceedings, Khanna Gems Pvt. Limited, a pioneer in the Gemstone business, has launched a live streaming platform, Gem Selections™ LIVE. The live platform that was launched on 31st March 2018; Hanuman Jayanti was inaugurated with LIVE Puja of Lord Hanuman. Developed by Gem Selections, Khanna Gems Private Limited, the new platform represents the company’s focus on technology innovations that can

enable customers to make an informed decision on every purchase of a Gemstone.

All those buying Gemstones from Gem Selections can get them energized through Abhimantaran Puja free of cost and watch the rituals taking place live on the new platform. For all the queries generated on Gem Selections™ Forum, Pankaj Khanna, a renowned Astrologer and the Founder & MD of Gem Selections, Khanna Gems Private Limited will offer live answers every day at 9.00 pm IST. Gem Selections™ LIVE will also stream LIVE events which Gem Selections conducts periodically such as the Abhimantaran of stones, other Vedic pujas,exhibitions, etc.

Commenting on the newlylaunched platform, Pankaj Khanna, Khanna Gems Pvt. Limited, said, “The new LIVE platform has been launched to ensure transparent and 100 per cent reliable services for all the customers located in India and in foreign lands. With fake Gemstones being rampantly sold both online and offline, we want to guide buyers throughout their Gemstone purchasing process. People are often skeptical of buying Gemstones online, but we ensure that all the Gemstones are sold with an appropriate Government Lab Certificate. By going live, all our customers can be assured of honest dealings and complete transparency.”

The Gem Selections™ Forum is an online community that was developed by Gem Selections for the users to discuss their queries regarding Gemstones, Astrology, Diamonds & Jewellery. Gem Selections runs a blog offering people useful information on the different types of gemstones and its benefits. Users can also interact with each other, send personal messages and earn points for answering the questions.

“Hard Rock” apologizes & removes “Hindu Pizza” after Hindu protest

NewsPatrolling.com Media partnered with Newzopedia.com , Niryas.com , webeesocial.com : Hard Rock Hotel & Casino in Punta Cana (Dominican Republic), which  had a “Hindu Pizza” on its menu containing “chicken tikka masala with yogurt, cilantro and mint”, has removed the pizza and apologized to the protesting Hindus.

 

Anmarí Pérez, Customer Care Manager of Hard Rock Hotel & Casino Punta Cana, in an email to distinguished Hindu statesman Rajan Zed, who spearheaded the protest, wrote: “We sincerely apologize and addressed the issue immediately.” “Hindu Pizza” has now reportedly been removed from both restaurant and online menus and all other materials.

 

Zed, who is President of Universal Society of Hinduism, in a statement in Nevada today, thanked Orlando (Florida) headquartered Hard Rock International ((HRI), whose tagline is “Love All, Serve All”, for understanding the concerns of Hindu community which thought it was highly insensitive.

 

Rajan Zed, who is President of Universal Society of Hinduism, had termed it as a trivialization of the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought.

 

Zed had pointed out that Hindus were mostly vegetarian and selling a meat topped pizza in their name was highly inappropriate. No faith, larger or smaller, should be taken frivolously and mishandled for mercantile greed, Zed added.

 

Rajan Zed suggests that HRI and other companies should send their senior executives for training in religious and cultural sensitivity so that they have an understanding of the feelings of customers and communities when introducing new products or launching advertising campaigns.

 

“Hindu Pizza” was available at the Pizzeto restaurant (in HRI’s largest property located in Punta Cana) which opens daily from 12pm to next day 7am and has a “Dress Code”.

 

HRI, whose history goes back to 1971; owns-operates restaurants, hotels, live performance venues and casinos globally and sells collectible fashion and music-related merchandise. It claims: “no one does hospitality like us” and it recently launched “Rock Om”; “an in-room yoga experience, energizing the body and soul through the power of music.” It delivers “Rock Om yoga kit” to each hotel room free of charge. Select HRI hotels also reportedly offer live, on-site yoga classes

USPL fashion brands ‘WROGN’ and ‘IMARA’ to add style to team RCB in the upcoming T20 bonanza!

NewsPatrolling.com :Universal Sportsbiz Pvt. Ltd (USPL) today announced that WROGN^TM - India’s leading celebrity breakaway youth fashion brand, and IMARA^TM - the women’s ethnic wear brand will be the “Official Lifestyle Partners” for team Royal Challengers Bangalore (RCB), the Bangalore based franchise of the Indian Premier League (IPL) for the 11th edition of the upcoming T20 bonanza.

WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s trendy and quirky designs off the field, and sporting the WROGN logo on their caps and helmets when in action on the field. On the home ground, WROGN’s funky in-stadia branding will add colour and enhance the vibrant and lively atmosphere during the matches.

IMARA, a contemporary interpretation of the conventional with a refreshing take on ethnic designs, will be the first women’s fashion brand to be an Official Lifestyle Partner for a team in the 11th edition of the T20 series.

Anjana Reddy, Founder, USPL said, “We are delighted that this season, two of our fashion brands, WROGN and IMARA are associating with team RCB, and we wish RCB all success as they #PLAYBOLD at T20 this season! This will give fans and our customers the opportunity to engage with the team and watch them in action!” Commenting on the growth in female viewership in the recent past, she added, “There has been a global increase in female viewership for sports events. In India too, women and children comprise a significant portion of the viewership pie, especially in T20, with a high entertainment quotient. The T20 matches have seen a significant growth in female viewership year on year with last year’s edition having 45% of its viewers as females. IMARA is the first women’s brand in the country to be an Official Lifestyle Partner for a team in the IPL, and Jacqueline Fernandez’s energy and youthfulness combined with her definitive fashion sense and incredible connect with fans will definitely add to the collaboration.”

Commenting on the association, Bollywood star and the face of IMARA, Jacqueline Fernandez said, “I am delighted with IMARA’s association with RCB as the Official Lifestyle Partner. It is a matter of pride that my brand IMARA will be the first women’s fashion brand to have this association.”

The two brands have comprehensive plans to engage and interact with RCB fans and customers at their outlets across the country. The association will be promoted across digital properties of RCB, WROGN and IMARA including the official websites and social media channels. Customer will also have the opportunity to get tickets to RCB matches on shopping either online or in stores.

Commenting on the association, Amrit Thomas, Chairman, RCB said, “We are glad to be associated this season with WROGN again and extend the association to IMARA which will be appreciated by the female fans of team RCB. The edgy WROGN and stylish IMARA fashion brands reflect the #PLAYBOLD^TM attitude of the RCB team and are a perfect brand fit. We are sure RCB supporters will appreciate the opportunities to get tickets to RCB matches on shopping either online or in stores, and to engage and interact with team RCB.”

Mr. Vikramaditya Reddy, COO, USPL stated, “After our association with RCB last season with WROGN, we are thrilled to partner with RCB once again, this time with two of our fashion brands – WROGN and IMARA! Fans can look forward to seeing the RCB squad playing to their strength on the field complemented and inspired by the comfortable, stylish and unconventional WROGN merchandise. IMARA customers will get the opportunity to engage with the team and watch them in action! I am sure that our customers will support RCB and follow their journey in the 11^th season of these T20 matches with great interest!”

Last season, the T20 matches had achieved a 24 percent jump in television and digital viewership as compared to 9^thedition. The average impressions per match stood at 21.18 million as against 17.11 million in 2016. This year, the player auction itself received a record viewership of 46.5 million on television that was six times more than that last year, and digital viewership five times more. This season, the T20 matches are expected to see record viewership of about 30 million average viewership per match.

SVC Bank launches SVC Care, Facilitates deeper Customer connect and service

NewsPatrolling.com :SVC Bank (SVC Co-operative Bank Ltd.), formally known as The Shamrao Vithal Co-op. Bank Ltd, and one of India’s top three urban co-operative banks – is offering now the upgraded call centre SVC Care. ChairmanMr. Udaykumar Gurkar inaugurated the Call Centre in the presence of senior representatives of the SVC bank. Prominent Marathi actress Ms. Spruha Joshi who is also the bank’s customer since many years, was the Star Guest of the function. The upgradation is the part of SVC Bank’s strategy to deliver an exceptional banking experience to its customers. Customers can access information pertaining to their accounts and carry out other transactions through this facility. SVC Care will focus upon providing the Bank’s customer base with dedicated and personalised customer relationships.

The call centre will operate 24 hours, 7 days a week, including holidays, and will be accessible to customers of the Bank across India. The Call Centre facility is equipped with state-of-the-art CRM software for easy customer request processing, ACD, Dialler & Integration with Infoservice software for enabling real time blocking of net banking, debit card and mobile banking, integration with indigenously developed Genius Core Banking Software. SVC Care will have trained professionals referred to as SVC Soldiers on a mission to provide round the clock, quality customer care.

Mr. Udaykumar P. Gurkar, Chairman of SVC Bank said, “Our customers remain at the heart of our expanding business. Considering the growing level of sophistication of our customers, we recognize that we must continue to exceed their expectations and ensure that they are able to reach us anytime of the day. We want to be offering facilities, products and services which are relevant, with-the-times and most importantly are adding value to the customers’ life. SVC Care’s toll free helpline and round-the-clock personalised assistance is just the beginning of this endeavour towards enriching the customer’s experience.”

The upgradation of SVC Care is a reflection of the Bank’s commitment to achieve its vision of becoming the leading provider of innovative financial services, through continuous efforts to provide advanced banking services of the highest standards. 

Mr. Rakesh Singh, Head - Retail Banking , SVC Bank added, “The first phase of the Upgraded launch will focus on service requests, queries, feedback and complaints, as a part of Inbound facility coupled with customer engagement right  from the start of the relationship as part of the Outbound facility. SVC Bank customers can expect more personalised banking services in the near future with advanced features of Phone Banking aimed at transactional convenience to be unveiled in the forthcoming phases. We will also look at proactively reaching out to more and more have-nots, making them experience and benefit from SVC Bank’s legacy and expertise. This facility will be staged in manner that it builds in operational efficiency while delivering a best-in-class customer experience.”

New Jersey public library celebrating Hindu festival Holi

NewsPatrolling.com Media partnered with Newzopedia.com , niryas.com ,  webeesocial.com :New Brunswick Free Public Library (NBFPL) in New Jersey, run by the City of New Brunswick, is celebrating Hindu festival of Holi on April seven.

 

There is no charge to participate in the festival which includes color festivities using dry and wet colors, mehndi (henna), music, dance, food, etc. “You will not be allowed back in the building after color play”, the announcement points out.

 

Commending NBFPL for celebrating Holi, distinguished Hindu statesman Rajan Zed, in a statement in Nevada today, termed it as a step in the positive direction, and urged all the public libraries in New Jersey to celebrate various Hindu religious festivals like Diwali, Holi, Krishna-Janmashtami, Maha-Shivaratri, Navaratri, Ramnavami, Ganesha Chaturthi, Hanuman Jayanti, etc.; in view of presence of substantial number of Hindus in the state.

 

Awareness about other religions thus created by such festival celebrations like NBFPL Holi, would generate better understanding among various religious communities of New Jersey and result in more harmony, Rajan Zed, who is President of Universal Society of Hinduism, added.

 

Joie de vivre festival of Holi welcomes the beginning of spring and starts about ten days before the full moon of Phalguna. The ceremonies include the lighting of the bonfires, during which all evils are symbolically burnt. Holi also commemorates the frolics of youthful Lord Krishna; celebrates the death of demoness Putana, burning of demoness Holika, and destruction of Kama by Shiva. Holi fell on March two this year.

 

Hinduism, oldest and third largest religion of the world, has about 1.1 billion adherents and moksh (liberation) is its ultimate goal. There are about three million Hindus in USA.

 

NBFPL traces its roots back to 1796. Dr. Robert Belvin and Beth Binde are Director and Trustees President respectively. Jim Cahill is the Mayor of the City of New Brunswick.

Wipro Lighting launches ‘Wider light for brighter homes’ ad campaign

NewsPatrolling.com  : Wipro Consumer Care and Lighting recently launched its new TV ad campaign ‘Wider light for brighter homes’. The ad campaign highlights the importance of choosing Wipro Garnet LED bulb, which is 70% wider than ordinary LED bulbs giving more brightness for homes. The new TVC aims at changing the consumer’s mindset with its honest instance by giving them a hard-hitting reason as to why they should change their lighting base from an ordinary low beam bulb to the all-new Wipro Garnet LED Bulb which has a “wide beam angle” which enables better light throw and makes rooms/objects better lit.

Featuring two 30-second ad films, the campaign focuses on common life situation of the difficulty faced by individuals with a low beam ordinary LED bulb and the transformation to a better life with a wider & brighter light through wide beam Garnet LED bulb.

Commenting on the launch of the new ad campaign, Mr.  Sanjay Gupta, Senior Vice President and Business Head-Consumer Lighting and Switches at Wipro Consumer Care and Lighting said, “Wipro has delivered several innovations in lighting focused on brightness, efficiency and performance. Our endeavor is to provide better benefits and comfort to our consumers. We were the first to launch “color changing” LED tube lights in which one can change the color as per the mood. With wider lights for brighter homes campaign for Garnet we are confident that we will further enhance our connect with consumers, emphasizing the unique value proposition and innovative offerings.”

Recently, Wipro Lighting has won several prestigious awards for Product Design, Innovation & Quality Excellence. They include International seal of Quality – Red Dot Design award for outstanding design, Global SSL Showcase Top100, India Design Mark for certified excellence in Product Design, Frost & Sullivan award for LED lighting Visionary Innovation leadership, Prestigious Brands Asia 2017-18 and International Diamond Prize for Excellence in Quality by European Society of Quality Research (ESQR).

Mr. Nitin Karkare, Chief Executive Officer, ULKA, says, “Our relationship with Wipro is a long-standing one and one that we value dearly! When we were tasked with working on the lighting business, we couldn’t have been more excited. In the case of this campaign, the fact that the product had such a clear differentiator made our job that much easier. We simply needed to find an interesting, engaging manner to build the story of greater coverage that Wipro Garnet LEDs provide as compared to other LED lights. It is a known fact that not having the right light can ruin how many things look. We used family dynamics to bring to light the trouble that the wrong light can create for one, and how the simple act of switching to Wipro Garnet can make such a big difference to seeing things right!”