Newspatrolling.com / Newzopedia.com : In a world where break-ups spell trouble, the youth are no sorry saps in a heartbreak rehab. They don’t wallow in despair and like to keep it uncomplicated. To strike a chord with this audience, Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame.
To promote the launch, the brand has released an ad campaign that has been conceptualized and created by Lowe Lintas
Speaking about this film, Suparna Mitra, Chief Marketing Officer- watches and accessories division - TITAN COMPANY LIMITED, says, “Fastrack being a young brand has always been the candid voice for the millennial generation. Often tagged as commitment phobic, this generation believes in living in the moment- keeping it clutter free. The Unilens collection sports single lens across front frame and is made for the youth who stays unruffled with the hassle of break-up and moves onwith single frame of mind.”
Ayushman Chiranewala, Head - Marketing, Fastrack, said, “Fastrack is a brand which never fails to resonate with the psyche of the youth. The new ad campaign seamlessly represents the fast- paced dating culture youngsters prefer nowadays, highlighting the benefits of singlehood with the new Unilens collection. The campaign is a testament to the unapologetic nature of the brand and celebrates the unflinching mindset of the millennials.”
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