NewsPatrolling.com : Maruti Suzuki’s premium brand,
NEXA, is built on blue – a color that has come to symbolize innovation down the
ages. And true to this spirit, all campaigns and initiatives reflect this. On
World Earth Day, NEXA is not only showcasing a world of innovation that exists around
the color, it is also presenting it in format that has never been done before –
as the first ever Twitter website in the
world.
While campaign microsites are
not so popular anymore, consumers are often lead to landing pages for select
campaigns. Creating these can cost a brand a fair amount of time and financial
commitment, since they also serve as the face of the overall brand. NEXA
decided to take things to the next level by not only leveraging a completely
intuitive website experience on Twitter (something never done before), but it
also managed to do it completely at zero
cost for a website.
The innovation has been
brought into play by using the latest modification on the twitter platform – twitter threads. These threads allow a
large chunk of information to be broken down into smaller bite-sized parts in
the form of tweets and be displayed as a single-chain of information – just
like you would on a website. Identifying and leveraging on this insight, and
being true to the world of innovation, NEXA has chosen to create the complete
website-like experience through this format.
With over 15+ topics spread
across diverse topics, from Architecture to Books and even the human body
itself, the campaign looks at unravelling the secrets that the color holds
within our society. From the Sanskrit word Neel
being used synonymously for the color and Indigo, the plant which produces
the color, to it having its origin in the name of the rive Nile, witness this
incredible color that connects cultures, civilizations, time spans and more.
From Mayan Blue to the hsbd-iryt
– the early Egyptian name of the color, it has been revered, reviled and
recognized all over again through centuries. How does the color tie US
presidents, a top-secret UFO investigation and a fruit? Discover all this as we
you travel deep down the alleys of unknown secrets, startling discoveries and
purely amazing facts that are all connected by the world’s favorite color.
The campaign is being brought
about by Grapes Digital, the ones bringing the innovation to life. On the
occasion, ShradhaAgarwal, co-founder and the brains behind the innovation said,
“we are constantly striving to bring the platform of ‘innovation’ to life for
NEXA Blue through various digital activities. Twitter threads provided the
perfect opportunity on World Earth Day, where we not only helped our audience
understand their own planet a little better, but also put forth an interesting
innovation, all through the lens of the color blue.”
Partner us as Nexa welcomes
you to take this breathtaking journey of innovation that has always been a part
and parcel of this color’s history. Dive and soak in as we reveal to you the
world waiting to be seen - the
#WorldOfNEXABlue.
About
Grapes Digital
Grapes Digital is a Digital
Advertising and Marketing Agency. It is best known for its pioneering creative
digital solutions that have helped brands build an enduring digital narrative
in the marketing space. 
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